SCHMAKK : Brand Spanking

Brands don't just arrive out of nowhere. They are the product of a company vision. Any successful brand needs to be part of a clearly defined set of objectives. Bridging the gap between brand strategy and design is creative magic.

Brand spanking

Brands speak to people - they engage, they differentiate, and become a familiar face in a crowded marketplace. However, the opportunities to see that face have never been greater. The explosion in media choice has fragmented markets forever. The need for strong, flexible brands has never been more apparent. At Schmakk, we live and breathe brands with a passion. We love nothing more than to find the very essence of a brand and bring it to life. It’s a process we call – Brand Spanking.

Our workshops

This is a journey taking you right back to the very essence of your company to find that special something that makes you different and to jettison anything that reeks of ordinary. We’ll analyse your target audience to find out what really motivates them, how they react to market trends, and exactly how your competitors are attempting to seduce your customers.

Our brand workshops are modular, designed to fit your organisation and it's ambitions. Our proven processes have delivered everything from name generation, the redevelopment of a brand for long established organisations to brand new venture capital start ups who want to hit the ground running.

At the end of your journey with us, you’ll be left with a clear and concise brand strategy that forms rock-solid foundations.