Separating the brand from the bland

Brands speak to people - they engage, they differentiate, and become a familiar face in a crowded marketplace. However, the opportunities to see that face have never been greater. The explosion in media choice has fragmented markets forever. The need for strong, flexible brands has never been more apparent. At Schmakk, we live and breathe brands with a passion. We love nothing more than to find the very essence of a brand and bring it to life. It’s a process we call – Brand Spanking.

Brand Spanking Workshops

This is a journey taking you right back to the very essence of your company to find that special something that makes you different and to jettison anything that reeks of ordinary. We’ll analyse your target audience to find out what really motivates them, how they react to market trends, and exactly how your competitors are attempting to seduce your customers.

Our brand workshops are modular, designed to fit you organisation and it's ambitions. Our proven processes have delivered everything from a name of a building, the redevelopment of brands for long established organisations, to brand new venture capital start ups who want to hit the ground running.

At the end of your journey with us, you’ll be left with a clear and concise brand strategy that forms rock-solid foundations ensuring that your organisation has a strong voice that rises above the noise of the competition.

Complacency kills

Mind you, did we say end? This is just the beginning of the next chapter of maintaining a successful brand. To stay at the top you need to constantly review your processes and fend off any competition that are only too eager to nibble away at your big, fat, tasty success. Only by staying one step ahead can you avoid those bites.

Design - the emotional response

To us, design is more than simply about a slick look – it’s based on the emotional feeling that it evokes. Such design doesn’t jump straight into a designer’s head, it’s the product of everything around them and of embracing fashions and trends. Our hand-picked, award-winning design team are always looking and anticipating change - and helping our clients to live alongside it – keeping them fresh and relevant.

Delivering on brand

Schmakk has a real passion for design, creating a look and feel that lives up to your brand expectation and that you can fluently carry across both on and off-line applications. And all that care and attention doesn’t stop the moment it leaves a designer’s desk. Our passion for the whole design process means we care for it every step of the way, from the moment it starts life on a layout pad to the minute it’s ready to be seen by the public, thanks to quality controlled production and project management.